Musicology: Uni (Interview)
Firstly congratulations on the new single What’s The Problem? An amazing track and one that has an equally amazing video clip. Not content with just writing and performing the track you also directed the clip. Can you elaborate on how the concept for how the single took shape. An idea with a very precise storyboard or a little more of an organic approach that unfolded as filming took place?
We thought that song would be a good introduction to our aesthetic, which is inspired by both the 70's and the 90's. David (Strange) and I wrote it a while ago, it's actually the first song we ever recorded. For the video, I wanted to shoot on 16 millimeter and create some studio portraits like Diane Arbus or John Waters spoofing 1950's gender roles. I was also inspired by the Life On Mars video, which is so simple yet texturally striking, with his bold colors and makeup against the white background. Plus Pulp's video for Babies a bit... - Charlotte Kemp Muhl
- read the full interview here